Tuesday, May 26, 2015

Cup Shapes - Molded

Today is a late post! Sorry for the delay! Occasionally I talk about different brands but today I will talk about moulded/molded cups!

First things first: is it molded or moulded? If you're British, it is moulded. If you're from the U.S. then it is molded. Just like colour = color! Moving on.

Molded bras are exactly like soft-cup bras, except the main difference is the synthetic, molded cups. These molds are formed using heat on machines and they are one of greatest luxuries mankind has ever known (just my opinion, but oh well). Each layer of the bra/cups is then heat set to each other (which is why they don't easily pull apart). There's a silent Youtube video below if you want to see some being made, small scale.

Because cups are designed on a computer before manufacturing begins, the shape of the cup can vary greatly between manufacturers. The video above features a rounded shape but you could also achieve cone shapes or flatter shapes, as well. Bras are slowly becoming more and more heavily engineered (which increases cost, as does raw material increases, too). The video below is a short animation of how a bra cup is created.

One of the clear benefits to a molded cup, though, is that the outer and inner fabric is applied via heat instead of being sewn together, panel by panel. This removes some of the hands-on, human intense process of sewing individual panels. That being said, bra manufacturing is incredibly complex, starting from the design all the way to the finished product. If you want a brief introduction to this aspect, don't be afraid to watch the video below from CCTV.
What are the benefits to owning a molded bra? The cup will hold its shape forever! This is great if you want a rounded shape under sheer shirts. Or if it is cold outside you won't have to worry about any nipple shapes showing. Some molded bras are padded, too, so you can get shape and extra oomph.

What are the downsides to owning a molded bra? Storing and traveling with these bras can be a challenge, especially because you shouldn't turn these cups inside-out. The best method for storing them is "nested" so that the cups sit within the cups of the bra in front of it. A close example is below by Elle's Blonde World.
Another downside is they absorb sweat! This means that they can stain easily and might have to be washed more often than soft-cup bras. If possible, do NOT machine wash your bras and especially not molded bras. Leaving them for a soak is OK in a gentle detergent and I have even Oxyclean-ed mine because honestly... ain't nobody got time for that! BUT if you want your bras to last, I suggest you buy a gentle detergent like the Nordstrom Lingerie Wash.

Remember, because molded bras are made from synthetic material (the spongey portion) then they can't really be re-used. So if you are Eco-conscious, then consider purchasing only natural fiber bras or just soft-cupped bras that take up less space.

Monday, May 11, 2015

Celebration Lingerie

Casual lingerie. Sexy lingerie. Business casual lingerie (I'm sure it's a thing, somewhere. It will involve pinstripes, definitely). But today I felt the need to show you some celebration lingerie.

So what IS celebration lingerie? It's not a marketing ploy by any particular company but something I have created myself. Because I feel like CELEBRATING today! Celebration lingerie's visual aesthetics should remind you of fireworks or the first flowers of spring. Here are a few 2015 Celebration Lingerie sets that will hopefully help you celebrate the day.

It's bright! It's lacy! It has ribbons AND cool cut outs. Heidi Klum Intimates, based out of Australia, doesn't stray far from the standard lingerie styles. Basic black/white/nude sets, lacy numbers and some colorful pieces, but the keyhole boost set stands out for its bright colors and adorable details. This set would make me feel GREAT! Also, having boost in the name doesn't hurt. This is the Blue Atoll version of the set.

Sizes: 32 to 38 B-D

Note: Australian sizes use 10, 12, 14 instead of 32, 34, 36, etc. The cup sizes are the same as UK bras.

Agent Provocateur is designed to be, well, provocative and sexy, but with the bright colors the Karlie stands out as a party animal, too. Do you feel like wearing this to your celebration party? I sure hope so!

Sizes: 32 to 36 A-E

Did anyone else's parents tell them you were a princess when you were young? Even if you're not Kate Middleton you still can be with this bodysuit. The front is studded with rhinestones and a decorative jewelry piece dangles supported at the breastbone. The back is just as gorgeous (below)!

Sizes: S, M, L
So go find your celebration lingerie. Go feel great! And rock your gorgeous self!

Monday, May 4, 2015

Lingerie Commercials and Women

Currently, there is a very large discussion about the effects on women from advertisements and photoshop. With the number of households using the internet increasing, the impact on women can only become more widespread and this should be no surprise. But as more people are reached, we do have to ask if advertisers are taking their more diverse demographic into account. Are advertisers using more body shapes, sexes, races, etc.? Are they advertising differently than they have before? And what does this mean for the people who need/want to purchase lingerie?

Today we'll take a peek at the changes I've seen in recent years toward advertising lingerie/swimwear and even a look at somethings that appear to not have changed at all!

What's New?
Perhaps one of the biggest changes was the subtle introduction of Jennie Runk into the H&M advertising fold. There was no fanfare or trumpeting of Jennie being a "plus-sized model" (which is very different from being plus-size in the non-modeling world) at a US size 12. She was just another model. And America loved it!

Although the data is 5 years or older, the Center for Disease Control lists the average US woman as being just under 5'4" and a waist of 37.5". It is hard to look at these numbers and see the line up of Victoria's Secret angels and their measurements (take this website with a grain of salt, though) and compare them to the average American woman. For comparison, JAG Models, (Jennie's agency), lists her at 5'10" and with a 33" waist. Not the same as the rest of America, but so much closer!

aerie blew everyone out of the water when they announced they would stop photoshopping their models. Now, there probably wasn't a promise that they would NOT photoshop the FIT of the bras on the models, but this announcement came right at the beginning of 2014 and probably helped inspire other companies to do the same.

Perhaps the latest and most entertaining is Triumph's new animated advertisement called "Find the One"! Spotted by my friend C.W., this ad features their spoksemodel Hannah Ferguson, a Broadway musical producer AND singers, and a rather strange frog. It captures every woman's desire to find "the one." We'll skip around the director, Tobias Fueter's, comment about how the French, "know the girls, [and how] they love beautiful things” (ugh, really?) and appreciate it for its charm and how it hits the nail on the head: the right bra is important to have a dream sequence about!

What's the Same?
I'll just kind of leave these here.

For a rundown of the VS show through the ages, please checkout this Huffington Post article. I believe the VS angels have been around since 1999!